Dear Kellogg's,
Your recent Special
K commercial - you know, this one - gets so close to having a great message. "Wouldn't it be nice if we
focused less on the number, and more on how the fit makes us feel?"
Yes. Yes, that
would be really nice. And the imagery you've got going there, with
"Radiant" and "Sassy" and "Va-va-voom" and
"Ooh-la-la" and "Confident" instead of size numbers, is
pretty good. When I see that part of the commercial, I think to myself,
"Self, this might actually be a product I can get behind! A product that
emphasizes actual health instead of obsession over numbers!"
And then the rest
of the commercial happens. "Take the Special K challenge, and slip into
size Sassy in two weeks!"
Damn. So close… and
yet so far.
I guess
"Sassy" just means 4 or 2 or
whatever-one-size-down-from-the-viewer's-current-size-might-be-even-if-that's-00.
(This is not even
mentioning the ridiculousness that is the "Special K challenge" - am
I the only person who gets hungry just thinking about the idea of eating just a
bowl of cereal for two meals every day for two weeks? I am not a very pleasant
person when I'm hungry. So let's just hope I don't ever decide to take this
challenge - chances of that actually happening are slim to none, but strange
things do occur - when I need to be around people and act like a normal,
friendly human being. Because that won't happen; I'll just be hangry for two
weeks.)
Seriously,
Kellogg's, this is just not acceptable.
Disappointedly,
Katherine
PS - You want to
know a company that, at the very least, seems like they want their customers to
feel good about themselves? Lane Bryant. Where they don't tell ladies,
"It's just about how you feel in the clothes, not the number on the tag!
But you should go ahead and drop a size anyway."
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